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Pfizer and the Challenges of the Global Pharmaceutical Industry
By:Axel Jörn
Published on 2016-07 by Anchor Academic Publishing

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This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore, it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.

This Book was ranked at 17 by Google Books for keyword Pharmaceutical.

Book ID of Pfizer and the Challenges of the Global Pharmaceutical Industry's Books is W56lDAAAQBAJ, Book which was written byAxel Jörnhave ETAG "3RdcAScnw94"

Book which was published by Anchor Academic Publishing since 2016-07 have ISBNs, ISBN 13 Code is 9783960670063 and ISBN 10 Code is 3960670060

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Book which have "32 Pages" is Printed at BOOK under CategoryBusiness and Economics

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