Download PDF Presentation Planning and Media Relations for the Pharmaceutical Industry

Presentation Planning and Media Relations for the Pharmaceutical Industry
By:John Lidstone
Published on 2003-01 by Gower Publishing, Ltd.

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Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny. In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success.

This Book was ranked at 19 by Google Books for keyword Pharmaceutical.

Book ID of Presentation Planning and Media Relations for the Pharmaceutical Industry's Books is zXS5Ij8qA9sC, Book which was written byJohn Lidstonehave ETAG "UNDDO2PfKE8"

Book which was published by Gower Publishing, Ltd. since 2003-01 have ISBNs, ISBN 13 Code is 9780566085369 and ISBN 10 Code is 0566085364

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Book which have "151 Pages" is Printed at BOOK under CategoryBusiness and Economics

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