Download Free Digital Strategies in the Pharmaceutical Industry
Digital Strategies in the Pharmaceutical Industry
By:L. Lerer,M. Piper
Published on 2003-01-24 by Springer

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This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
This Book was ranked at 2 by Google Books for keyword Pharmaceutical.
Book ID of Digital Strategies in the Pharmaceutical Industry's Books is iSkrGFP4-9sC, Book which was written byL. Lerer,M. Piperhave ETAG "GbXAcwDac+o"
Book which was published by Springer since 2003-01-24 have ISBNs, ISBN 13 Code is 9780230598799 and ISBN 10 Code is 023059879X
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Book which have "239 Pages" is Printed at BOOK under CategoryBusiness and Economics
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